Privacy Policy
Last updated: 15 May 2026
1. Introduction
Game Routers ("we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains what data we collect, how we use it, the legal basis for processing, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website at gamerouters.com, you acknowledge that you have read and understood this Privacy Policy.
2. Data controller
The data controller responsible for your personal data is:
Game Routers
Email: info@gamerouters.com
3. What data we collect
We collect and process the following categories of data:
a) Data collected automatically
- Usage data — Pages visited, time spent on pages, referring URL, browser type and version, operating system, device type, screen resolution, and language preference.
- IP address — Your IP address may be collected and processed for analytics and fraud prevention purposes. IP addresses are anonymised where technically feasible.
- Cookies and similar technologies — We use cookies and similar tracking technologies as described in our Cookie Policy.
b) Affiliate tracking data
- Click and referral data — When you click on an affiliate link, a unique tracking identifier may be stored (typically via a cookie) to attribute your activity to our site. This data is shared with the relevant affiliate network or gambling operator.
c) Data you provide voluntarily
- Contact data — If you contact us by email, we collect your email address and the content of your message.
4. How we use your data
We use the data we collect for the following purposes:
- To operate and improve our website — Understanding how users interact with our content helps us improve the user experience.
- To provide affiliate services — Tracking clicks and referrals to gambling operators to receive commission payments.
- To analyse website traffic — Using analytics tools to understand visitor behaviour, popular content, and traffic sources.
- To respond to enquiries — Processing your contact data to reply to your messages.
- To comply with legal obligations — Including tax, advertising, and data protection requirements.
5. Legal basis for processing
We process your personal data on the following legal bases under the UK GDPR:
- Consent (Article 6(1)(a)) — For non-essential cookies and tracking technologies. You can withdraw consent at any time.
- Legitimate interests (Article 6(1)(f)) — For website analytics, affiliate tracking, fraud prevention, and website security. Our legitimate interests are balanced against your rights and freedoms.
- Legal obligation (Article 6(1)(c)) — Where we are required to process data to comply with a legal obligation.
6. Third-party services
We use the following categories of third-party services that may process your data:
- Analytics providers — Such as Google Analytics, to analyse website traffic and usage patterns. These providers may set their own cookies and process data on servers outside the UK.
- Affiliate networks and tracking platforms — Such as income access platforms and direct operator tracking systems, to track referrals and calculate commissions.
- Hosting and infrastructure providers — Our website hosting provider processes data as necessary to serve web pages and maintain uptime.
Where data is transferred outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or an adequacy decision.
7. Data retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:
- Analytics data — Retained for up to 26 months, after which it is automatically deleted or anonymised.
- Affiliate tracking data — Retained for the duration required by the applicable affiliate programme (typically 30–90 days for cookies; commission records may be retained longer for accounting purposes).
- Contact data — Retained for as long as necessary to resolve your enquiry, and deleted thereafter unless retention is required by law.
8. Your rights under the UK GDPR
Under the UK GDPR, you have the following rights in relation to your personal data:
- Right of access — You may request a copy of the personal data we hold about you.
- Right to rectification — You may request that we correct inaccurate or incomplete data.
- Right to erasure — You may request that we delete your personal data, subject to legal retention requirements.
- Right to restriction of processing — You may request that we limit the processing of your data in certain circumstances.
- Right to data portability — You may request that we provide your data in a structured, commonly used, machine-readable format.
- Right to object — You may object to processing based on legitimate interests, including profiling.
- Right to withdraw consent — Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us at info@gamerouters.com. We will respond within one month of receiving your request.
9. Complaints
If you believe that we have not handled your personal data in accordance with applicable law, you have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner's Office (ICO):
10. Changes to this policy
We reserve the right to update this Privacy Policy at any time. Any changes will be published on this page with an updated "Last updated" date. We encourage you to review this page periodically. Your continued use of our website after any changes constitutes acceptance of the updated policy.
11. Contact
For any questions regarding this Privacy Policy or your personal data, please contact us at:
Email: info@gamerouters.com